Course curriculum

    1. Segment 00: Reading - Welcome to the Course: Course Overview

    2. Segment 01: Overview

    3. Segment 02: Prerequisites

    4. Segment 03: Motivation

    1. Segment 04: Sales Forecasting Concepts

    2. Segment 05: Gen AI Sales Forecasting Demo

    3. Segment 06: Discussing Implementation - Update

    4. Segment 07: Sales Visualization - Update

    5. Segment 08: Hands-On-Learning: Forecasting Future Revenue with GenAI

    6. Segment 09: Reading - Sales Forecasting with AI: Tools, Prompts & Scenarios

    7. Segment 10: Quiz - Leveraging GenAI for Predictive Sales

    1. Segment 11: Marketing Concepts

    2. Segment 12: Campaign Optimization

    3. Segment 13: Customer Sentiment

    4. Segment 14: Hands-On-Learning: Customer Sentiment Analysis with GenAI

    5. Segment 15: Customer Segmentation

    6. Segment 16: Hands-On-Learning: Segmenting and Personalizing with GenAI

    7. Segment 17: Reading - AI is Shaping the Future of Marketing

    8. Segment 18: Quiz - GenAI for Marketing Analysis

    1. Segment 19: Adopting AI

    2. Segment 20: AI Case Study

    3. Segment 21: Common Challenges

    4. Segment 22: How to Scale

    5. Segment 23: Hands-On-Learning: Designing an AI Use Case for Nautilus Co.

    6. Segment 24: Reading - From Pilot to Scale: How Leading Companies Are Expanding Generative AI Use Responsibly

    7. Segment 25: Quiz - Integrating GenAI in Business Operations

    1. Segment 26: Data Privacy and Security

    2. Segment 27: Bias and Fairness in AI Models - Update

    3. Segment 28: Transparency and Accountability

    4. Segment 29: Building Trust in AI Systems

    5. Segment 30: Hands-On-Learning: Identifying and Mitigating Bias

    6. Segment 31: Reading - Ethical Challenges of AI in Marketing

    7. Segment 32: Quiz - Challenges and Ethical Considerations

    1. Segment 33: COURSE WRAP

    2. Segment 34: Project: Navigating AI Strategy: Your Marketing Intelligence Brief

About this course

  • Free
  • 35 lessons
  • 1.5 hours of video content

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