Course curriculum

    1. Segment 00: Reading- Welcome to the Course: Course Overview

    2. Segment 01: Introduction to the Course & Meet Your Instructor

    3. Segment 02: Dynamic Advertising & The Role of GenAI

    4. Segment 03: Effective Ad Personalization with AI

    5. Segment 04: Creating Ad Creatives Using AI

    6. Segment 05: Hands On Learning- Evaluating AI Tools for Ads Creation

    7. Segment 06: Reading- How GenAI Is Shaping the Future of Creativity in Marketing

    1. Segment 07: Step-by-Step Setup of Ad Campaigns with AI (Part 1)

    2. Segment 08: Step-by-Step Setup of Ad Campaigns with AI (Part 2)

    3. Segment 09: Planning and Launching Ad Campaigns

    4. Segment 10: Media Buying Process and Automation with GenAI

    5. Segment 11: Optimizing Ad Campaigns with A/B Testing

    6. Segment 12: Reading- How Generative AI Can Boost Consumer Marketing

    1. Segment 13: Key Metrics for Evaluating Ad Campaigns

    2. Segment 14: Using Analytics to Improve Campaigns

    3. Segment 15: Hands On Learning- Evaluating AI Tools for Analytics and Campaign Optimization

    4. Segment 16: The Future of GenAI in Advertising

    5. Segment 17: Automating Routine Tasks in Ad Campaigns

    6. Segment 18: Congratulations and Continuous Learning Journey

    7. Segment 19: Reading- How AI, Media Mix Modeling & “Analyst-in-the-Middle” Design Will Revolutionize Media Planning & Buying

    8. Segment 20: Project- Create Personalized Ads with AI

    9. Segment 21: Quiz- GenAI for Dynamic Advertising and Media Buying

About this course

  • Free
  • 22 lessons
  • 1.5 hours of video content

Discover your potential, starting today

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