Course curriculum

    1. Segment 00: Welcome to the Course: Course Overview

    2. Segment 01: Introduction to the Course

    3. Segment 02: Module Introduction

    4. Segment 03: Traditional vs. Generative AI

    5. Segment 04: The Industry at a Crossroads

    6. Segment 05: The Competitive Advantage of AI Literacy

    1. Segment 06: The Ethics of Human Accountability

    2. Segment 07: Demonstrating Vendor Compliance Checks (Part 1)

    3. Segment 08: Demonstrating Vendor Compliance Checks (Part 2)

    4. Segment 09: Transparency and Disclosure Protocols

    1. Segment 10: Identifying Low-Hanging Fruit

    2. Segment 11: Establishing an AI Council

    3. Segment 12: The Power of the Roadmap

    4. Segment 13: Reading: Six "No Regrets" AI Strategies

    5. Segment 14: Hands-On-Lab: Evaluating GenAI for Marketing Content and Audience Alignment 

    6. Segment 15: Quiz: Building Your AI Roadmap

    1. Segment 16: Module Introduction

    2. Segment 17: Scaling Multi-Modal Outputs (Part 1)

    3. Segment 18: Scaling Multi-Modal Outputs (Part 2)

    4. Segment 19: Differentiating Through "Taste"

    5. Segment 20: Brand Governance & Mass Customization

    1. Segment 21: Semantic Search and Brand Credibility

    2. Segment 22: Building Content Hubs with AI Tools (Part 1)

    3. Segment 23: Building Content Hubs with AI Tools (Part 2)

    4. Segment 24: Answer Engine Optimization (AEO)

    1. Segment 25: Human-in-the-Loop Protocols

    2. Segment 26: Validation Tools for Marketers

    3. Segment 27: Managing Hallucinations & Risk

    4. Segment 28: Reading: 14 Common AI Missteps

    5. Segment 29: Hands-On-Lab: Scaling Multimodal Brand Storytelling 

    6. Segment 30: Quiz: Scaling without Sacrificing Quality

About this course

  • Free
  • 62 lessons
  • 6.5 hours of video content

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