Generative AI for Growth Marketing (IBM Specialization Collaboration)

Unlock the potential of generative AI to enhance your marketing strategies and drive business growth. Transform data into actionable insights for your campaigns.

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Course curriculum

1. Segment 00: Welcome to the Course: Course Overview
2. Segment 01: Introduction to the Course
3. Segment 02: Introduction to Growth Marketing
4. Segment 03: AI & Growth Marketing: A Perfect Match
5. Segment 04: Review the Customer Journey Framework
6. Segment 05: Reading: The Power of Generative AI in Transforming Consumer Marketing
1. Segment 06: Decode Market Trends with AI
2. Segment 07: Outsmart Competitors with AI-Powered Analysis
3. Segment 08: Craft Customer-Centric Strategies Using AI Insights
4. Segment 9: Harnessing AI to Uncover Engaging Content Topics for Niche Businesses
1. Segment 10: Set a Strategic Direction with AI
2. Segment 11: Identify Your Target Audience with AI
3. Segment 12: Design a Highly Converting Customer Journey with AI
4. Segment 13: Reading: AI-Driven Buyer Persona Development
5. Segment 14: Quiz: Craft an AI-Enhanced Growth Marketing Strategy
1. Segment 15: Fundamentals of Customer Attraction and Email List Generation
2. Segment 16: AI Strategies for Customer Discovery and Engagement
3. Segment 17: Identify Content Topics with AI
4. Segment 18: Reading: Content Ideas for Niche Audiences: Engagement and Retention
1. Segment 19: AI-Enhanced Lead Capture Strategies
2. Segment 20: AI in Organic Content Creation
3. Segment 21: AI for Optimizing Paid Advertising Content
4. Segment 22: Reading: Enhancing AI Content Creation: Selection and Innovation
1. Segment 23: Essential Tools for AI-Enhanced List Building
2. Segment 24: Master AI-Powered Lead Segmentation
3. Segment 25: Implement Effective Lead Segmentation
4. Segment 26: Reading: Mastering Lead Segmentation for Targeted Marketing
5. Segment 27: Quiz: AI for Email List Building and Lead Segmentation
1. Segment 28: Foundations of Lead Nurturing and Acquisition Strategies
2. Segment 29: The Role of Marketing Automation in Lead Conversion
3. Segment 30: Design a Lead Nurturing Sequence with the Help of AI
4. Segment 31: Reading: The Power of Marketing Automation: Efficiency and Personalization
1. Segment 32: AI for Direct Email Personalization
2. Segment 33: AI for Personalization Scaling: Convert Customers on Autopilot
3. Segment 34: Implement Automated Lead Nurturing Sequences
4. Segment 35: Reading: AI in Email Creation: Enhancing Engagement and Productivity
1. Segment 36: Enhance Customer Onboarding and Experience with AI
2. Segment 37: AI Applications to Customer Service
3. Segment 38: Explore Customer Advocacy Strategies with AI
4. Segment 39: Reading: Transforming Customer Service with AI: Efficiency and Personalization
5. Segment 40: Quiz: Increase Customer Retention and Advocacy with AI & Automation
1. Segment 41: Analyze Marketing Key Performance Indicators (KPIs) with AI
2. Segment 42: Measure Funnel Conversions Performance using AI
3. Segment 43: AI Applications in Customer Experience Analytics
4. Segment 44: Reading: Generative AI in Marketing Analytics: Deep Insights and Strategy
1. Segment 45: Enhance Top-of-the-Funnel Strategies with AI
2. Segment 46: Refine Funnel Conversions and Acquisition Strategies with AI
3. Segment 47: Boost Customer Satisfaction and Retention Through AI Insights
4. Segment 48: Reading: Funnel Optimization: Key to Conversion and Growth
1. Segment 49: Navigate Ethical AI Use in Marketing
2. Segment 50: Stay Ahead with AI and Marketing Innovations
3. Segment 51: AI Beyond Marketing: Catalyzing Organizational Growth
4. Segment 52: Course Wrap-Up
5. Segment 53: Reading: Ethical AI in Marketing: Building Trust and Transparency
6. Segment 54: Quiz: Final Considerations in AI-Driven Growth Marketing

About this course

Free
55 lessons
3.5 hours of video content

Discover your potential, starting today

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Generative AI for Growth Marketing (IBM Specialization Collaboration)

Course curriculum

Chapter 1: Create an AI-powered Growth Marketing Strategy

Chapter 2: Uncover Growth Opportunities with AI-Driven Market and Competitive Analysis

Chapter 3: Craft an AI-Enhanced Growth Marketing Strategy

Chapter 4: Foundations of AI-Driven Customer Attraction and List Building

Chapter 5: Leverage AI for Content Creation

Chapter 6: AI for Email List Building and Lead Segmentation

Chapter 7: Foundations of Lead Nurturing and Acquisition Strategies

Chapter 8: AI Personalization - The Secret to Increasing Conversions

Chapter 9: Increase Customer Retention and Advocacy with AI & Automation

Chapter 10: Decode Marketing Success with AI Analytics

Chapter 11: Refine Your Growth Marketing Strategy with AI-Powered Data Analytics

Chapter 12: Final Considerations in AI-Driven Growth Marketing

About this course

Discover your potential, starting today