Introduction to Hospitality Management in the 21st Century

This course is a comprehensive beginner-level course that offers a thorough exploration of the dynamic and evolving landscape of hospitality management.

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Course curriculum

1. Welcome to the Course: Course Overview
2. Segment 01 - Welcome to Hospitality Management
3. Segment 02 - Origins of Hospitality: Ancient civilizations and evolution during the Middle Ages
4. Segment 03 - Grand Tour and Early Tourism: Emergence of leisure travel and birth of hospitality industry
1. Segment 04 - Economic Impact: Contribution to GDP, job creation, and revenue generation
2. Segment 05 - Social Role: Fostering cultural exchange, community development, and global connectivity
3. Segment 06 - Hospitality as a Service Industry: Providing intangible services and experiences
4. Additional Resource: Hospitality Industry Outlook
5. Why Customer-Centricity Drives Sustainable B2B Growth
1. Segment 07 - Overview of Hospitality Management: Accommodations, food and beverage, travel agencies, events, and more (Part - 1)
2. Segment 08 - Overview of Hospitality Management: Accommodations, food and beverage, travel agencies, events, and more (Part - 2)
3. Segment 09 - A Multidisciplinary Business Approach: Marketing, operations, finance, and human resources (Part - 1)
4. Segment 10 - A Multidisciplinary Business Approach: Marketing, operations, finance, and human resources (Part - 2)
5. Segment 11 - Hotel Interconnected Departments: Front office, housekeeping, food and beverage, sales, and more
6. Additional Resource: 6 Crucial KPIs You Should Be Tracking For Your Hospitality Business
1. Segment 12 - Changing Guest Demands: From basic accommodation to experiential stays and memories creation
2. Segment 13 - Personalization and Customization: Tailoring services based on individual preferences
3. Segment 14 - Impact of Technology: Influence of digital platforms on guest expectations and interactions
4. Segment 15 - Module 1: Conclusion and main takeaways
5. Additional Resources: Transformation of Guest Expectations
6. Hands-On-Learning: Foundations and Evolution of Hospitality
7. Transformation Of Guest Expectations: The Shift from Basic Services to Personalized Experiences
1. Segment 16 - Introduction to the wide eco-system of hospitality industry
2. Segment 17 - Hotel Segmentation: Differentiating between full-service, resort, boutique, budget, and luxury hotels
3. Segment 18 - Restaurant Categories: Fine dining, casual dining, quick service, and specialty restaurants
4. Segment 19 - Event Management: Organizing conferences, weddings, exhibitions, and corporate events
5. Segment 20 - Other tourism-related businesses: Travel and transportation, tour operators and travel agencies, attractions and entertainment, casinos, cruises, technology, and more
1. Segment 21 - Guest-Centric Approach: Prioritizing guest satisfaction, comfort, and well-being
2. Segment 22 - Empathy and Anticipation: Understanding and fulfilling guest needs, wants and desires
3. Segment 23 - Moments of Truth: Design the guest journey addressing the critical touchpoints
4. Additional Resources: Guest-Centric Philosophy
1. Segment 24 - Service Standards: Establishing protocols for promptness, courtesy, and efficiency
2. Segment 25 - Guest Engagement: Active listening, assertiveness and effective communication
3. Segment 26 - Problem Resolution: Addressing guest complaints and resolving issues proactively
1. Segment 27 - Sustainable Practices: Implementing eco-friendly initiatives and responsible resource management
2. Segment 28 - Cultural Sensitivity: Knowledge and respect of diverse cultural norms
3. Segment 29 - Social Impact: Supporting local communities, inclusion practices, fair employment, and giving back
4. Segment 30 - Module 2: Conclusion and main takeaways
5. Additional Resource: A Focus on Cultural Sensitivity
6. Hands-On-Learning: Economic and Social Impact of Hospitality
7. Ethical Considerations: Addressing Sustainability, Diversity, And Social Responsibility
1. Segment 31 - Understanding the Present of Hospitality: Major shifts impacting businesses today
2. Segment 32 - E-Marketing Campaigns: Designing targeted email, social media, and search engine marketing initiatives
3. Segment 33 - Online Reputation Management: Responding to guest reviews and managing online perceptions
4. Segment 34 - Social Media Engagement: Leveraging platforms to showcase offerings, promotions, and experiences
5. Additional Resource: Navigating the Digital Era
1. Segment 35 - Digital Check-In and Check-Out: Streamlining guest arrivals and departures
2. Segment 36 - Mobile Apps and Concierge Services: Enhancing guest convenience and access to information
3. Segment 37 - Smart Room Features: IoT devices, voice assistants, and personalized in-room experiences
4. Additional Resources: The Hotelier’s Guide to Digital Transformation in Hospitality F&B
1. Segment 38 - Environmental Responsibility: Reducing waste, and promoting eco-friendly initiatives
2. Segment 39 - Generational Shifts: Adapting services for millennials, Gen Z, and other emerging demographics
3. Segment 40 - Training staff to navigate diverse cultural preferences and avoid misunderstandings
1. Segment 41 - Multilingual Staff and Communication: Ensuring effective communication with non-native speakers
2. Segment 42 - Culinary Diversity: Exploring international food cultures and catering to diverse dietary preferences
3. Segment 43 - Cross-Cultural Training: Preparing staff to understand and appreciate different cultural norms
4. Segment 44 - Module 3: Conclusion and main takeaways
5. Hands-On-Learning: Designing a Hospitality Business Concept
6. Embracing Cultural Diversity: Adapting Services to Cater to Global Clientele
1. Segment 45 - Introduction to Hospitality Trends: Preparing for the future
2. Segment 46 - Predictive Analytics: Forecasting guest preferences, behaviours, and demands
3. Segment 47 - Artificial Intelligence: Enhancing personalized guest experiences through AI-driven solutions
4. Segment 48 - Chatbots and Virtual Assistants: Providing instant customer service and responses
5. Additional Resources: CX Trends for 2023
1. Segment 49 - Green Building Design: Properties that reduce negative environmental impact
2. Segment 50 - Local Sourcing and Farm-to-Table: Supporting local suppliers and sustainable dining
3. Segment 51 - Waste Reduction and Upcycling: Implementing strategies to protect the environment
1. Segment 52 - Authentic Experiences: Creating opportunities for guests to engage with local traditions
2. Segment 53 - Adventure and Wellness Tourism: Offering activities that promote physical and mental well-being
3. Segment 54 - Cultural and Culinary Experiences: Guided tours, workshops, and interactive gastronomic events
4. Hands-On-Learning: Innovating for the Future Guest Experience
1. Segment 55 - Technological Disruption: The impact of AI, virtual reality, and blockchain on hospitality
2. Segment 56 - Navigating Hospitality Megatrends: Preparing for Evolving Consumer Preferences
3. Segment 57 - Emerging Tourism Trends: New Destinations and Evolving Realities
4. Segment 58 - Module 4: Conclusion and main takeaways
5. Project: Designing a Comprehensive Hospitality Concept and Strategy
6. Industry Forecast: Predicting Future Trends, Challenges, And Opportunities

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77 lessons
4.5 hours of video content

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Introduction to Hospitality Management in the 21st Century

Course curriculum

Module 1.1 - Historical Roots Of Hospitality: Tracing The Origins Of Hospitality Practices

Module 1.2 - The Significance of Hospitality: Understanding Its Role in Society and the Economy

Module 1.3 - Defining Hospitality Management: Exploring Its Scope and Multidisciplinary Nature

Module 1.4 - Transformation Of Guest Expectations: The Shift from Basic Services to Personalized Experiences

Module 2.1 - Types Of Hospitality Businesses: Hotels, Restaurants, Event Planning, And More

Module 2.2 - Guest-centric Philosophy: Placing the Guest Experience at the Center of Operations

Module 2.3 - Exceptional Customer Service: Strategies for Delivering Outstanding Service

Module 2.4 - Ethical Considerations: Addressing Sustainability, Diversity, And Social Responsibility

Module 3.1 - Navigating The Digital Era: Online Presence, Reviews, And Digital Marketing Strategies

Module 3.2 - Technological Advancements: Impact Of Technology On Guest Interactions and Operations

Module 3.3 - Modern Challenges: Sustainability Practices, Cultural Sensitivity, And Changing Demographics

Module 3.4 - Embracing Cultural Diversity: Adapting Services to Cater to Global Clientele

Module 4.1 - Role Of Artificial Intelligence: Enhancing Guest Experiences Through Ai-driven Solutions

Module 4.2 - Sustainable Hospitality Practices: Integrating Eco-friendly Initiatives into Operations

Module 4.3 - Experiential Travel: Designing Immersive and Memorable Guest Journeys

Module 4.4 - Industry Forecast: Predicting Future Trends, Challenges, And Opportunities

About this course

Discover your potential, starting today