Course curriculum

    1. Segment 00: Reading - Welcome to the Course

    2. Segment 01: Course Overview

    3. Segment 02: Introduction to Relationship Management and its Significance in Driving Business Development

    4. Segment 03: Key Principles and Strategies for Effective Relationship Management

    5. Segment 04: Identifying the Role of Sales and Commercial Agents in Building and Managing Relationships

    6. Segment 05: Hands-On-Learning - Diagnosing and Strengthening a Client Relationship Approach

    7. Segment 06: Quiz - Understanding Relationship Management in Business

    8. Segment 07: Reading - Real-Life Impact: The TOMS Shoes "One for One" Story

    1. Segment 08: Techniques for Identifying Potential Clients, Stakeholders, and Business Partners

    2. Segment 09: Targeting and Segmenting Your Market Effectively

    3. Segment 10: Proactive Networking and Relationship-Building Approaches

    4. Segment 11: Leveraging Digital Platforms and Social Media for Relationship Cultivation

    5. Segment 12: Hands-On-Learning - Building a Market Segmentation and Outreach Plan

    6. Segment 13: Quiz - Strategies for Identifying and Cultivating Relationships

    7. Segment 14: Reading - Case Study: Identifying and Targeting Customer Segments

    1. Segment 15: Importance of Rapport Building in Business Relationships

    2. Segment 16: Building Trust and Credibility with Clients and Stakeholders

    3. Segment 17: Effective Communication Techniques for Business Contexts

    4. Segment 18: Active Listening and Empathy in Relationship Management

    5. Segment 19: Reading - Role-Playing Exercises to Practice Rapport-Building and Communication Skills

    6. Segment 20: Hands-On-Learning - Practicing Rapport Building and Active Listening

    7. Segment 21: Quiz - Rapport Building and Effective Communication

    8. Segment 22: Reading - 8 Ways to Build Rapport Through Active Listening and Empathy

    1. Segment 23: Developing a Client-Centric Mindset

    2. Segment 24: Effective Cross-Selling and Upselling Techniques

    3. Segment 26: Nurturing Long-Term Partnerships for Repeat Business

    4. Segment 27: Hands-On-Learning - Designing Cross-Sell, Upsell, and Loyalty Tactics

    5. Segment 28: Quiz - Leveraging Relationships for Business Opportunities

    6. Segment 29: Reading - Case Study: Marriott Bonvoy and the Power of a Loyalty Relationship

    1. Segment 30: Relationship Management Best Practices and Success Stories

    2. Segment 31: Techniques for Maintaining Client Loyalty and Customer Satisfaction

    3. Segment 32: Continuous Learning and Adaptation in Relationship Management

    4. Segment 33: Developing a Personal Action Plan for Implementing Relationship Management Best Practices

    5. Segment 34: Hands-On-Learning - Applying Best Practices and Building a Personal Action Plan

    6. Segment 35: Quiz - Best Practices in Relationship Management

    7. Segment 36: Reading - Techniques for Building and Maintaining Customer Loyalty

    1. Segment 36: Conclusion and Course Evaluation

    2. Segment 37: Commitment to Applying Relationship Management Skills in Daily Activities

    3. Segment 38: Reading - Recommended Reading and Podcasts

    4. Segment 39: Project - Solstice Analytics: A Complete Client Relationship Strategy

About this course

  • Free
  • 40 lessons
  • 1 hour of video content

Discover your potential, starting today

Enroll today