Course curriculum

    1. Segment 01: Overview

    2. Segment 02: Course Goals & Approach Guide

    1. Segment 03: Introduction to Data-Driven Sales - Difference between B2B & B2C sales

    2. Segment 04: Introduction to Data-Driven Sales - Why data storytelling matters in sales

    3. Segment 05: How B2B and B2C audiences differ in data interpretation

    4. Segment 06: Tailoring Data Stories to Key Decision-Makers

    1. Segment 07: CRM, customer behavior, and market trends

    2. Segment 08: Extracting Insights from Sales Data: Identifying patterns and trends

    3. Segment 09: Extracting Insights from Sales Data: Common mistakes in data interpretation

    4. Segment 10: Real-world examples from B2B and B2C industries

    1. Segment 11: Exploring charts, graphs, heatmaps and dashboards

    2. Segment 12: When to use what type of visualization

    3. Segment 13: How to make complex data easy to understand

    4. Segment 14: Cognitive biases in sales data interpretation

    1. Segment 15: Structuring your sales pitch with data

    2. Segment 16: The storytelling framework (Problem, Solution, Impact)

    3. Segment 17: Persuasion techniques using data

    4. Segment 18: Engaging storytelling for different stakeholders (CEOs, marketers, customers)

    1. Segment 19: Course wrap up video

About this course

  • Free
  • 19 lessons
  • 1.5 hours of video content

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